Thriving Sustainably

What Happens When You Refuse Plastic for 31 Days? Millions of People Just Found Out

Every July, something incredible happens: millions of people worldwide decide they’ve had enough of plastic taking over their lives and the planet. But the surprising part is not about becoming a sustainability expert overnight or throwing out everything you own. Plastic Free July® is about noticing, questioning, and making one simple swap at a time. With 174 million participants last year alone, this global movement proves that small changes make a big impact—and it’s more achievable than you might think.

Woman holding sign that says "Say No To Plastic".