Walk down any aisle, and you’ll see brands plastering “eco-friendly,” “natural,” and “cruelty-free” all over their packaging. But here’s the thing: anyone can slap those words on a label. What separates genuine commitment from clever marketing, aka greenwashing, is third-party certifications. These aren’t just fancy logos. They prove that an independent organization has audited a … Continue reading Beyond Greenwashing: The Third-Party Certifications That Prove Brand Claims