Kitsch Rice Water Protein Shampoo Bar
Kitsch
Rice Water Protein Shampoo Bar
One of the cleanest ways to get a shampoo bottle out of a bathroom. The formula is genuinely sulfate free, and the brand states its bar packaging is plastic free, though it carries no plastic-free certification. The caveat is fragrance: this bar contains Parfum and three declarable allergens, so anyone avoiding synthetic fragrance should choose the fragrance-free Ultra Sensitive bar in the same line.
A sulfate-free solid shampoo bar in plastic-free paper packaging. Cleanses with coconut-derived syndets rather than SLS, and publishes its full ingredient list. The score measures plastic footprint, not fragrance.
How this score breaks down
Strengths
- Plastic-free paper packaging with no bottle, pump or wrap
- Sulfate free, using coconut-derived syndets instead of SLS
- Full ingredient list published on the product page
- Leaping Bunny certified and vegan
- No intentionally added microplastics
Trade-offs
- Contains Fragrance (Parfum) plus citral, limonene and linalool, three fragrance substances the EU requires to be named as contact allergens
- Colored with iron oxides despite brand copy describing the bars as colorant free
- The Parfum blend is not itemized, so claims about what it does not contain cannot be independently verified
Scored on our consumables method (consumables-v1, 2026-07-18). How we rank →
What's inside
A solid syndet bar built on sodium cocoyl isethionate and sodium methyl cocoyl taurate, two coconut-derived cleansers that are not sulfates, with glycerin, hydrolyzed rice protein and hydrogenated castor oil. Scented with a Parfum blend and colored with iron oxides.
| Part | Material |
|---|---|
| Product | Solid syndet cleansing bar |
| Outer packaging | Printed paper box |
| Inner wrap | None used |
Free of Sulfates, silicones, parabens, plastic packaging
- Packaging
- Printed paper box with no plastic wrap, no bottle and no pump. The brand states its bar packaging is plastic free.
- Microplastics
- None intentionally added. The conditioning agent guar hydroxypropyltrimonium chloride is a water-soluble modified guar gum, not a solid synthetic polymer particle.
Attributes
What this product is, at a glance.
Certifications
Independent, third-party certifications only. Tap any badge to see what it verifies.
About Kitsch
Kitsch was founded in 2010 by Cassandra Thurswell, who started the female-owned company at 25, self-financed, selling hair ties door to door from her Los Angeles apartment and grew it into a brand carried in tens of thousands of stores worldwide. It makes hair accessories and hair and body care, including shampoo and conditioner bars and the pure castor oil listed here.
The brand is Leaping Bunny certified cruelty-free, confirmed in that registry since 2020, and positions itself as affordable everyday beauty. The honest note is that Kitsch is primarily a plastic hair-accessories brand, so its overall footprint is mixed, and its genuinely low-plastic line is the solid shampoo and conditioner bars rather than the accessories.
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