Kitsch Rice Water Protein Shampoo Bar
Kitsch
Rice Water Protein Shampoo Bar
One of the cleanest ways to get a shampoo bottle out of a bathroom. The formula is genuinely sulfate free, and the brand states its bar packaging is plastic free, though it carries no plastic-free certification. The caveat is fragrance: this bar contains Parfum and three declarable allergens, so anyone avoiding synthetic fragrance should choose the fragrance-free Ultra Sensitive bar in the same line.
A sulfate-free solid shampoo bar in plastic-free paper packaging. Cleanses with coconut-derived syndets rather than SLS, and publishes its full ingredient list. The score measures plastic footprint, not fragrance.
How this score breaks down
Strengths
- Plastic-free paper packaging with no bottle, pump or wrap
- Sulfate free, using coconut-derived syndets instead of SLS
- Full ingredient list published on the product page
- Leaping Bunny certified and vegan
- No intentionally added microplastics
Trade-offs
- Contains Fragrance (Parfum) plus citral, limonene and linalool, three fragrance substances the EU requires to be named as contact allergens
- Colored with iron oxides despite brand copy describing the bars as colorant free
- The Parfum blend is not itemized, so claims about what it does not contain cannot be independently verified
Scored on our consumables method (consumables-v1, 2026-07-18). How we rank →
What's inside
A solid syndet bar built on sodium cocoyl isethionate and sodium methyl cocoyl taurate, two coconut-derived cleansers that are not sulfates, with glycerin, hydrolyzed rice protein and hydrogenated castor oil. Scented with a Parfum blend and colored with iron oxides.
| Part | Material |
|---|---|
| Product | Solid syndet cleansing bar |
| Outer packaging | Printed paper box |
| Inner wrap | None used |
Free of Sulfates, silicones, parabens, plastic packaging
- Packaging
- Printed paper box with no plastic wrap, no bottle and no pump. The brand states its bar packaging is plastic free.
- Microplastics
- None intentionally added. The conditioning agent guar hydroxypropyltrimonium chloride is a water-soluble modified guar gum, not a solid synthetic polymer particle.
Attributes
What this product is, at a glance.
Certifications
Independent, third-party certifications only. Tap any badge to see what it verifies.
About Kitsch
Kitsch started in 2010 when founder Cassandra Morales Thurswell began hand-making hair ties in her Los Angeles apartment and selling them door to door. She built it into a global hair and body care brand without outside funding, and the company is certified woman-owned and minority-owned. Kitsch is best known for moving hair care out of plastic bottles entirely: its solid shampoo and conditioner bars ship in recycled paper packaging, and the brand states every bar keeps about two plastic bottles from being made. The bars are vegan, and Kitsch is Leaping Bunny certified cruelty-free. The pitch is salon-quality ingredients at accessible prices, which is why the bars turn up in mainstream stores and not just eco shops.
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