ATTITUDE Liquid Laundry Detergent
ATTITUDE
Liquid Laundry Detergent (EWG Verified)
Clean, EWG Verified chemistry, but a liquid detergent is mostly water in a plastic bottle. Recyclable HDPE and a cardboard eco-refill box keep it out of jug territory, so it scores a 3 rather than the 8 a virgin plastic jug earns.
An EWG Verified plant-based liquid with a genuinely clean formula. The plastic is the bottle, not the formula. A recyclable HDPE bottle with a cardboard eco-refill option lands it at a 3, low plastic.
How this score breaks down
Strengths
- EWG VERIFIED, confirmed on EWG's registry
- No SLS, SLES, phosphates, or optical brighteners
- PETA cruelty-free and vegan
- Cardboard eco-refill option reduces packaging plastic
Trade-offs
- Standard packaging is a plastic bottle
- Scented variants contain fragrance; an unscented version exists
- Concentrated eco-refill still uses a plastic spigot
Scored on our consumables method (consumables-v1, 2026-07-14). How we rank →
What's inside
A liquid detergent built on coconut-derived sodium coco-sulfate and sugar-based glucoside surfactants, with no SLS, SLES, phosphates, or optical brighteners. The plastic in this product is its packaging, not the formula.
| Part | Material |
|---|---|
| Formula | Plant-based liquid detergent, EWG Verified |
| Bottle | HDPE #2 plastic (brand claim); recyclable |
| Eco-refill | Cardboard bag-in-box with a plastic spigot |
- Packaging
- Recyclable HDPE #2 bottle (brand claim, reconfirm); brand also offers a cardboard bag-in-box eco-refill with a plastic spigot
- Microplastics
- Liquid detergent with no intentionally added microplastics; optical brighteners are disclosed as absent.
Attributes
What this product is, at a glance.
Certifications
Independent, third-party certifications only. Tap any badge to see what it verifies.
About ATTITUDE
ATTITUDE is a Canadian personal-care company. It is EWG Verified and PETA-certified, and its Oceanly line is sold in 100% plastic-free packaging.
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