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Conventional liquid shampoo Liquid shampoo in a virgin plastic bottle

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Conventional liquid shampoo

Liquid shampoo in a virgin plastic bottle

Scored 7 out of 10, a high plastic footprint. Confidence: Partial.

7 / 10 High plastic footprint
Single-UseVirgin Plastic

A format-level entry, not a single brand. Standard liquid shampoo sold in a single-use virgin plastic bottle.

How this score breaks down

Plastic-derived chemicals of concern Moderate
Phthalates, bisphenols such as BPA and BPS, PFAS and similar plastic-linked chemicals in the product or its packaging.
Intentionally added microplastics Moderate
Microbeads, glitter, or synthetic polymers deliberately added to the product itself.
Packaging plastic intensity High concern
How much plastic the packaging uses, and whether it is virgin, single-use, or refillable.
Microfibre / shedding None found
For textiles and similar goods, how much synthetic fibre sheds in use and washing.
Transparency and disclosure Moderate
How fully the brand discloses what is in the product and how it is packaged.

Confidence: Partial. Lower factor values are better. 0 means no concern found.

About the brand

This entry represents the conventional format most shampoo is sold in: a virgin plastic bottle, mostly water, often with synthetic polymers in the formula. It is here so you can compare it against the plastic-free bars.

Strengths

  • Widely available and inexpensive up front

Trade-offs

  • Single-use virgin plastic bottle
  • Liquid formulas commonly contain synthetic polymers
  • Disclosure is often partial

The details

Packaging
Virgin plastic bottle, single-use
Microplastics
Synthetic polymers common in liquid formulas
Disclosure
Often partial
Attributes
Single-Use, Virgin Plastic

Sources

  • Format-level reference entry

Categories:

Melissa Walker, founder of Thriving Sustainably

Hi, I’m Melissa-founder of Thriving Sustainably

Melissa Walker is the founder of Thriving Sustainably. A mom who started reading the labels after learning how much microplastic ends up in our bodies, she co-leads the environmental pillar of a Fortune 500 company’s employee sustainability program and rates brands against public certification databases so families can lower their microplastic exposure without the guesswork.