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Conventional liquid shampoo Liquid shampoo in a virgin plastic bottle

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Conventional liquid shampoo

Conventional liquid shampoo

Liquid shampoo in a virgin plastic bottle

A single-use virgin plastic bottle that sheds microplastics and persists for centuries with little real recycling; an 8.

Single-UseVirgin Plastic
8 / 10 High plastic footprint $

A format-level entry, not a single brand. Standard liquid shampoo sold in a single-use virgin plastic bottle.

How this score breaks down

Plastic in the product and its packaging Heavy plastic
Virgin plastic bottle, single-use
Microplastic shedding and leaching Sheds a lot
Synthetic polymers common in liquid formulas
End of life: persistence and recovery Persists for centuries
Persists for centuries and is not really recovered after disposal.
Plastic-derived chemicals of concern Some concern
Some plastic-linked chemistry is possible.
Transparency and disclosure Not brand-specific
This is a format-level entry standing in for a whole category, not a single named brand, so there is no company disclosure to assess.

Strengths

  • Widely available and inexpensive up front

Trade-offs

  • Single-use virgin plastic bottle
  • Liquid formulas commonly contain synthetic polymers
  • Disclosure is often partial

What's inside

A format-level reference, not a single brand: standard liquid shampoo, mostly water, sold in a single-use plastic bottle. It is here so the plastic-free bars have something to compare against.

PartMaterial
BottleVirgin PET or HDPE plastic, single-use
FormulaMostly water; often synthetic polymers
Packaging
Virgin plastic bottle, single-use
Microplastics
Synthetic polymers common in liquid formulas

Attributes

What this product is, at a glance.

Single-UseVirgin Plastic

About Conventional liquid shampoo

This entry represents the conventional format most shampoo is sold in: a virgin plastic bottle, mostly water, often with synthetic polymers in the formula. It is here so you can compare it against the plastic-free bars.

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Melissa Walker, founder of Thriving Sustainably

Hi, I’m Melissa-founder of Thriving Sustainably

Melissa Walker is the founder of Thriving Sustainably. A mom who started reading the labels after learning how much microplastic ends up in our bodies, she co-leads the environmental pillar of a Fortune 500 company’s employee sustainability program and rates brands against public certification databases so families can lower their microplastic exposure without the guesswork.